Nike does it. So does Apple. Disney was one of the first to do it. Microsoft is paying the NFL more than $100 million dollars over the next five years to do it for them.
When it comes to celebrity influencer marketing and brand ambassadors, it’s not who you know—it’s how much you’re paying them to know you. It’s a great strategy, particularly if you’re a billion-dollar brand looking to maintain your presence in a crowded market.
But what if you’re not a billion dollar company? Is celebrity influencer marketing still a viable tactic for your company?…
