A massive pay-per-click and SEO budget can deliver high-quality traffic to your website, but if you are sending that traffic to poorly optimizedlanding pages you are essentially throwing your money down the drain. If you want to convert more of your traffic into leads, sales and revenue make sure that your landing pages feature the following seven elements:
1. Attention-grabbing headline
If your landing page headline doesn’t grab instant attention, you risk losing a potential conversion in mere seconds. A great headline gives the visitor a quick overview of your offer and gives them a reason to stay on the page. Make sure it grabs attention and it is clear — and don’t be afraid to test several headlines to see what your audience responds to the best.
For instance, split-test a statement headline against a question-asking headline and see what performs better.