Even in the years before the term had been officially coined, the tactics of inbound marketing were being used largely by businesses attempting to connect with potential customers. It was, in other words—and has been for some time since—largely a B2C (business to consumer) marketing strategy. It involved educating potential customers about the benefits of your product or service by delivering useful, high-quality educational content.
The goal, of course, was—and still is—to drive engaged customers deeper into a company’s sales funnel, and to develop a relationship in which products or services with substantially high price points would be delivered on a regular basis…
