Hubspot’s massive 3,600-marketer study on the state of inbound marketing shows that blogging is quite possibly the most important thing a performance marketer can do.
The only problem? Proving ROI is still a challenge.
“Blog, blog, blog, blog,” said report author Joe Chernov when I asked him what inbound marketing techniques had the biggest return on investment. “In fact, companies that are prioritizing blogging are 13 times more likely to be increasing ROI year-over-year.”
Inbound marketing: Blogging makes marketers 13X more likely to get positive ROI
