If you were to stop and think about where social media marketing ranks on your company’s list of marketing priorities, where would it fall? Be honest with yourself and take a genuine look at how much effort goes into it. Do you simply throw stuff out and hope it sticks, or is there a calculated approach that shows you truly understand the value of social media platforms like Facebook and Twitter?
Why Social Media Marketing Matters
Few marketing channels allow for more engagement than social media. In fact, it would be safe to say that no other modern marketing channels are more interactive than social media. It allows you to speak directly to customers, gain valuable feedback, answer questions, solve disputes, and build excitement. It’s everything a marketer could ask for, yet few know how to truly unlock its value…
