Many companies can easily be recognized by the colors they use to represent their brand. From the UPS brown to the Coca-Cola red, color plays an extremely important role in making a first impression that sticks. Countless hours are put into creating the perfect brand image for any given company, and for good reason.
What Color Says About Your Brand
How to choose a colour scheme for your logo design
What are you saying about your company just from the colors in your branding? Humans are naturally visual creatures, and because of this we rely mainly on sight to make first impressions. So what exactly is your brand telling consumers at first glance?
Depending on the colors used by your brand, your brand might scream energy, or maybe it speaks calmly and reliably. Maybe your brand is forward-thinking and optimistic. Maybe it is modern and cutting-edge. Do you know what a particular company is saying through the colors used in its branding?
Although there might be a few misconceptions about the psychology of color, the colors representing your brand play an integral role in your business. According to the study Impact of Color in Marketing, 62-90% of snap judgments made about a product can be based on just color. The colors used by your brand should always represent the product being sold.
