I don’t think [innovation] requires someone who is just digitally savvy; it involves someone who’s a game-changer. You have to have conviction. You can’t let fear be the thing that stops you from moving forward – Alia Kemet,Integrated Marketing Week, 2015
Video is one of IKEA’s core content marketing approaches, and Alia Kemet, U.S. media and web manager, is a pro. Alia has taught the company to show – not tell – customers how to improve their lives. When she first started with IKEA, she says the goal was to extend the message by telling a story bigger than a commercial allowed…
