If you write a blog post and no one reads it, did you really write it? Hmmm. Now that’s a question for a content marketing guru, ninja or king to answer.
Many marketers have met the challenge of finding and motivating co-workers, internal thought leaders and executive leadership to write blogs. These subject matter experts (SME) are an excellent reputation-building resources a brand. This blogging ‘win’ is huge, since only a few years ago finding in-house content creators was like finding a four-leaf clover…
