As a marketer, you may not consider the case of Ross Ulbricht and Silk Road as newsworthy, or necessarily pertinent to how it can help further your position in the industry. You probably recognize the important role that the dark web/ dark social plays in online activity, but you’re not exactly sure what that has to do with your bottom line.
Ulbricht’s ultimate sentence of life with no chance of parole has brought unprecedented visibility to the consequences and complexities of anonymous online activity. As marketers, we need to take note of the potential impacts of dark web browsing, and the dark social sharing taking place off of the traceable map…
