We recently hosted a webinar with the super talented Joel Klettke of Business Casual Copywriting. If you missed out on the webinar, check out the video recording and recap of 8 Easy Steps to Writing Kick-Ass Landing Page Copy!
Step 1: Research
What will you learn? Here’s a look at Step 1 of the process:
Copywriting is not about inspiration. A lot of people think it’s a creative thing, but in fact copywriting is more of a science. Science has a process and effective writing does too.
Everyone always asks, “Where do I start?” Great writing starts without any writing at all, it starts with the ever so sexy research and analysis. We need to get info together before putting pen to paper- make a clear direction.
