You’ve got a responsive site with a kick-ass mobile design. You’re ready for Google’s “mobilegeddon,” right?
Wrong.
With all the excitement over Google’s upcoming mobile-friendly search-results update, marketers are neglecting one of the most critical features: copywriting.
Those focusing too much on mobile usability are giving short shrift to mobile copywriting. Content marketers must understand how and why mobile content matters, and how to create content that mobile readers will love…
