No matter what goals you have for your content marketing, you need to be able to write headlines that get clicked. As Jessica Black, Marketing Manager at Contently, notes: “If your headline isn’t good, your article is irrelevant.”
And if your article is irrelevant, then you’re not getting any traffic.
Beyond that, failure to draw traffic affects your ability to gather insights about what makes your customers tick (and click). As CRO expert Tommy Walker suggests in his article about why you should focus on clicks before conversions:
Clicks are the best insight we have into what drives people to action. If you’re not putting click behavior under a microscope on every level, you don’t stand a chance at reliably building online marketing funnels that convert.
So how do you write headlines that get clicks and draw in qualified traffic? Well, an easy way would be to write a clickbait headline; something like, “You Won’t Believe the Marketing Campaign This Marketer Came Up With.”
But headlines like this typically create a lot of hype and under-deliver. You put effort into your content marketing, and you want the benefits to be clear in the title, right?
How to Write Click-Worthy Blog Headlines Without Resorting to Clickbait
