Want to know what my greatest fear is?
No one showing up.
To my speaking engagements. To the parties I plan. To the middle school dance I asked that cool girl in the Pearl Jam shirt to.
I’m not sure where this stems from, as I can’t remember ever being “left at the altar” in any one of these scenarios.
This also applies to the blog posts I write, exacerbated by the fact that I can’t even see the intended audience I’m writing for.
(Granted, I see the metrics of how many people viewed the post. But what I really mean is, how much of the post do people actually see?)
As marketers, this is critically important. We spend so much time creating calls-to-action, strategizing their placement on the page, and tinkering with button text, that it’d be a shame if no one actually saw it.
Eyeballs matter. But the sightline of said eyeballs matters even more.