How Much of Your Blog Post Do People Actually See?

Want to know what my greatest fear is?

No one showing up.

To my speaking engagements. To the parties I plan. To the middle school dance I asked that cool girl in the Pearl Jam shirt to.

I’m not sure where this stems from, as I can’t remember ever being “left at the altar” in any one of these scenarios.

This also applies to the blog posts I write, exacerbated by the fact that I can’t even see the intended audience I’m writing for.

(Granted, I see the metrics of how many people viewed the post. But what I really mean is, how much of the post do people actually see?)

As marketers, this is critically important. We spend so much time creating calls-to-action, strategizing their placement on the page, and tinkering with button text, that it’d be a shame if no one actually saw it.

Eyeballs matter. But the sightline of said eyeballs matters even more.

How Much of Your Blog Post Do People Actually See?

CopyRanger

Rick Duris is CopyRanger.

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