*Sigh*
Do you ever wonder why so many corporate sites are so awful?
And so mind-numbingly drab?
Some websites sound like no human being was involved in writing the content. A robot just spewed out some gobbledygook.
Who needs a market-leading IT solutions provider?
Who’d like to download an app that was designed for a first-class experience?
Who wants to work with a company committed to customer service excellence?
Web content is full of gobbledygook. Filler words without any meaning. Likemarket-leading, cutting-edge, and world-class. Such meaningless words waste your readers’ time.
People prefer to read content that’s engaging and charming. Content that makes a company sound human and welcoming. Content that makes them feel it’s written especially for them.
Writing engaging text may seem difficult.
But once you understand the mistakes that make your voice drab, engaging your readers becomes easy. When you infuse your writing voice with personality, you woo your readers, win more business, and grow your company.
Sound good?
Let’s have a look.
