Examples showing the value of social proof in boosting email subscriptions
If you’ve ever watched sitcoms, you probably have a good idea what ‘canned laughter’ is – it’s a track of ‘people laughing played in the background’ every time there is something funny on the screen. This way TV producers can alter our perception of a particular scene as its perceived to be funnier. It’s not a secret trick psychologists have been silent about, but one of behavioural patterns we all follow intuitively. It’s called social proof, and it can throw a whole new light on your email marketing operations.
Social proof is a phenomenon occurring when people undergo a process of decision-making. Our brains are programmed to automatically follow other people’s behaviour.
Once we notice a large group of individuals have made certain decisions, it is very likely that we will perceive it to be a good one and be persuaded to do the same. It’s a way of people copying the behaviour of others!. So this valuable information is key as it can be useful for growing your subscriber list, promoting a product or generating more conversions.
Social Proof in subscriber list growth
Large numbers have the power of attracting people’s attention. So, if there are a lot of people who already signed up to your subscriber list, don’t keep it a secret.
