You just hit hit publish on that great new blog post. What a great feeling! Being the savvy content marketer you are, you now set out to to bring an audience to that post.
You immediately go to all your social media profiles and share about it with a link. You get many of your friends, some followers, and even an influencer or two to share it too.
A day later you notice the post has been indexed by Google, and it’s at #4 on the second page one of your main keywords. Not great but it’s a start. Over the next few days, you share the post again on social media, and continue to get shares from others as well.
A week later, you check that keyword again in Google, and lo and behold, it’s now at #5 on page one. Must be all those “social signals” you got, right? Not so fast!