Are you using social tools effectively enough that they could help you move forward in your digital marketing career?
So you want to propel yourself into a leadership position in digital marketing? You may be in a manager or director role but yearn for executive status. Everyone in sales knows that digital marketing and tactics like social media marketing have changed the way the professional salesperson does his or her work, but what about the non-sales employees? In this article, I will review how you can use LinkedIn to climb up the career ladder to leadership.
LinkedIn Is Where B2B Executives Live in Social Media
LinkedIn has more than 375 million registered users, and more than 25.4 percent of Fortune 500 chief executives (CEOs) have a profile on the platform. Additionally, the B2B social network has more than 3 million groups. So this is the place where business professionals network and learn from each other. This means there are multiple opportunities for an aspiring executive to get a sense of what successful executives do and say. Further, LinkedIn provides a way for the director to connect and network with successful C-levels.
