Social media is playing a bigger role in consumer shopping habits than ever before.
One recent survey found that social media will influence half of all holiday sales in 2014.
If you are looking to use social media to increase your holiday sales this year, Pinterest is a great place to start.
Why Pinterest?
Pinterest users approach the site with more of a shopping mentality than on other social sites.
While you may use other networks — like Facebook or Twitter — strictly for engagement purposes, on Pinterest you’re able to connect with consumers at a unique stage of the buying process: the looking and browsing stage.
