If you’ve been visiting some of the bigger blogs lately, you’ll notice an interesting trend: no more blog comments.
Copyblogger and Michael Hyatt are a couple of the more popular bloggers who have pulled comments from their blogs. Other bloggers have entered the debate on why you should and shouldn’t include comments with blog posts, or even the value of participating in blog comment sections.
We’ve even entered the fray, coming out with 10 reasons to have blog comments.
What if we took a different look at the venerable blog comment tradition and viewed it as a form of content marketing? In some way, taking part in a blog comment section is of similar quality of some of the most common venues of content marketing…