Content marketing seems to be the buzzword thrown around a lot by businesses today. Everywhere you turn, experts state that you must use content to build your brand.
Well, that is great and all, but how do you actually accomplish this mighty goal with the blog as the cornerstone of your content marketing?
That is where this post comes in. We want to tell you how to implement a content marketingstrategy with your blog that can make an impact in your business.
Top to bottom content marketing
Content marketing doesn’t start with content… it needs a plan.
1. Have a strategy
One of the biggest challenges most content marketers have is that they just start creating content.
That does not work. You must understand the value of the content you are creating. Every piece of content should be getting your business closer to your stated goals.
For example, if you created a blog and your aim is to add one client per month, then you need to determine how many blog posts you need to post per month to achieve this goal.
An easy way to do this is to work backwards. What percentage of your prospects become clients? Next, determine how many leads or email subscriptions you receive from each blog post.
Based on those numbers you can then set your target blog post count per month. As time goes by you can adjust the numbers to match your conversion rates or to increase the number of clients obtained.
Take the idea above of adding one new client per month. If your close ratio is 1 out of 10, then you need your blog to produce 10 leads per month. If each post produces three leads, then you will need at least one post per month to succeed.
How to Use a Blog as the Cornerstone of Your Content Marketing
