As consumers, we’re inundated with marketing messages. We can learn about new products and services in any number of ways – via social media, television, display ads and more. The time between when we initially learn about a product and when we actually do purchase it is filled with touchpoints with various brands that may influence our final purchase decision. Tracking the path to conversion has become increasingly tricky as the number of possible touch points increases.
Increasingly, brands are challenged to find ways to reach more users and understanding their activities across multiple devices. Customers use laptops, tablets and mobile phones on a daily basis. Reaching them effectively on various devices is a critical requirement for today’s digital marketer…
How to Track Audiences across Devices for Improved Targeting
