When starting with a start-up of your own, and this happens to all of us, nobody knows about your project except for your relatives and friends. And as the famous North American entrepreneur Jimmy Wales, creator of Wikipedia says: “Creating a great product is not enough.”
There are definitely several marketing options to make ourselves known and generate the first clients. However, there’s nothing better than content marketing for a context in which we launch start-ups with our own resources (bootstrapped), with no external capital investment.
Throughout this article I would like to share how we successfully implemented this advertising technique on the Internet to position our brand in the market, generate potential clients and finally close sales (generating revenues and incomes.)
1) Internal Work
To begin with, our start-up specializes on the comparison of financial, mobile telephony, insurance, and trip services. Based on this reality, we focused on content marketing. We made the decision of developing a news section for the consumer, but with the transparent goal of generating value for our current and future users.
