Scannable Web content makes it easy for potential customers to engage with your business, but the practice is often overlooked. Pick up a few tips on how to write, lay out and test content that makes people want to read, follow and purchase from you online.
I hate to have to break it to you, but very few people can read the content on your website.
It’s not your fault.
Blame the screen.
Reading online is significantly more difficult than reading from print. In fact, it’s 25 percent slower…
The Most Overlooked Factor Of Content Marketing? Scannable Content
