For growing companies, your enterprise marketing journey begins with figuring out how to close bigger, or even the biggest, deals at large corporations.
The pain point that many marketers at these growing companies face is that they are used to companies approaching them (inbound marketing) and are less familiar with outbounding—the penetration and engagement of target accounts—which is critical to reaching enterprise companies. It’s also important not to outbound in the traditional way, which can be very disruptive, but rather use an engagement marketing framework to understand who your prospects are and where they are in their buyer’s journey to effectively engage them…
How to Start Your Enterprise Marketing Journey in 4 Simple Steps
