Blogging is now widely accepted as one of the most effective and widespread forms of both personal expression and content marketing. An infographicprovided by IgniteSpot sheds further light on this issue, asserting that 6.7 million people blog on blogging sites worldwide, 23 percent of internet time is spent on blogs and social networks, and 77 percent of internet users read blogs.
According to OnBlastBlog.com, “this set of numbers would lead any content marketer to believe that creating a successful blog would be a simple endeavor.” In reality, however, getting started is the most difficult part, and often for three specific reasons, as highlighted by a publication offered by the Content Marketing Institute.
If your blog isn’t eliciting the results you desire, don’t be concerned; instead, consider these three issues faced by many marketing blogs, and how you can overcome them in pursuit of success.
1. Not enough funding for the blog
The Content Marketing Institute posits that the biggest challenge faced by business-to-consumer bloggers in the past year was a lack of budget. This, in fact, may come as a surprise to some, especially those who see blogging as a cost-effective way of marketing a good or service.
Of course, while most blogging services are free, this doesn’t necessarily mean that there should be no marketing budget allocated to the blog. According to Jason Nageli, VP of Sales and Marketing at Holmes Homes reports, “skilled content marketers may hire professional writers to craft witty yet keyword-dense content; place pay-per-click ads on other respected sites; or engage in other forms of advertisement.” These initial investments help spread blog awareness to an exponentially larger group of readers.
