How big is your marketing budget?
I’ve heard of companies that spend millions on marketing. I’ve heard of others who spend zero (we skew toward the zero side at Buffer).
Regardless of how much you spend, you aim to spend it well. That’s why a hypothetical situation like the one here—what would you do with $100 to spend on social media marketing?—can be an extremely valuable exercise.
I have some ideas on what I’d do with the $100, ways to wring the most value out of every penny. I’d love to hear any thoughts you have also (speaking from personal experience even!)…
