Spam is the scourge of the Internet. From phishing messages to malicious attachments and links to viruses, spam affects billions of email users each year. Although spam messages are at a 12-year low, nearly half of email sent is spam.
If you’re running an email marketing campaign, and your emails are mistakenly flagged as spam, you’ll lose conversions as well as revenue.
This article will outline how a small business or email marketer can avoid the spam folder by following the CAN-SPAM law, using email best-practices, and testing regularly…
