Most of us know how important conversion rate optimization (CRO) is to our bottom line. Fortunately, CRO is a revenue driver, and it can have a positive impact on your business at every point in the funnel.
But we also know that an effective CRO campaign requires an investment of time—and money. And it can be challenging to get support for spend on a process or strategy when your executive team doesn’t understand its value.
The good news is that conversion rate optimization is all about dollars and cents—a language your CFO speaks very well. (highlight to tweet) You know CRO can increase your bottom line. The challenge is to show your executive team that the end result is worth the resources needed to accomplish the goal…
