It’s the timeless question for corporate bloggers: How many leads did your blog post generate? It’s much easier to see top-line metrics like how many visits each blog post gets, but measuring the impact further down the funnel is essential to growing your blog — and your business.
But even more important than knowing the number of blog leads you have generated is being able to analyze those results and create an actionable plan for the future. After all, if you can’t make changes based on your analytics, they won’t really be that helpful.
Not sure how to run a blog lead analysis? In this post, we’ll walk through an example report, analyze it, and outline the action items we can take from it. Let’s start from the beginning: the report itself.
