In this article, you will learn…
- The qualities of an organized, effective content repository
- How to optimize your content repository to improve sales result
Organizing and keeping all of your sales support content up-to-date can be challenging. Ensuring your content repository is easily accessible and searchable can be even more of a challenge.
In fact, sales reps spend on average 30 hours each month searching for and creating their own sales content (per RingDNA), which results in less time spent selling, more dispersion of non-Marketing-approved content, and an overall loss of credibility.
Marketers can reduce the dispersion of off-brand content and help their sales reps maximize selling time by housing their content in an effective and comprehensive content repository.
An effective content repository should…
How to Optimize Your Content Repository to Align Sales and Marketing