Though nearly 88% of business enterprises are using social media for marketing purposes – not all of them are equally successful. To fully succeed in social media, you must consistently begin to monitor social media channels for sharing content and building communities.
You start your social media marketing strategy in a way that aligns with measurable business outcomes. You must learn to optimize your approach to social media.
Remember there are no magic tricks or hidden tactics but only practical engagement with your existing and prospective customers.
Failure to engage is the most suicidal step when it comes to implementing social media marketing strategies.
Identify who your customers are as also those who influence them. Try to appreciate how your clients discover content, consume content and what prompts them to take action in a social media context. This will go a long ways towards planning more active social media marketing efforts.
Ascertain to what degree your customers are asking questions and engaging on topics relevant to your brand, products, and services. Find out who are the influencers on social networks for your customers.
How To: Optimize Your Brand’s Social Media Marketing Strategy
