Make it a point to review your website’s metrics on a regular basis. Spend time to research to figure out how you can better use the available data.
Ascertain which of your marketing efforts are most successful and stick to it. Explore to find out what parts of your strategy need to be readjusted to lengthen your reach further.
Before you embark on any metrics analysis, determine what you need to track and how you’ll track it. Google Analytics is clearly the right option although there are other analytics sites. This apart, most social channels have their own insights, as well.
Find out which metrics you should be tracking bearing in mind what objectives are you hoping to get from your social media marketing. The goals are many – whether you want to optimize for sharing, click-throughs, signups or even just visits.