You are a small business owner who has been trying to optimize your website for a while now. You want to know whether you’re making progress. Rather than just trust your gut, are there any third-party tools you can use to measure your website’s power and influence?
By Cojharries (Own work) [CC BY-SA 3.0 or GFDL], via Wikimedia Commons
The answer is yes, there are options available. I recommend two, your Alexa score and domain authority (DA). Both are widely accepted, readily available and free.
This post will explain the metrics, tell you where you can find them, and suggest how to best use them…
