Your social media campaign is in full swing, you’re scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there’s one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren’t), you won’t ever be able to improve upon them.
Metrics and Analytics
Generally speaking, social media is measure in two ways: on-going analytics, and campaign focused metrics. Your analytics are the means through which you track the overall activity on your social media accounts over time – they are what you use to keep yourself informed about the overall buzz that is being generated about your brand and business.
Your campaign focussed metrics, on the other hand, are what you use to help yourself understand the impact of your targeted marketing initiatives – your one-off sales or other promotions.
An effective social measuring programme should include both on-going analytics and campaign-specific measurements, and below we’ve put together a list of some tools and tips that you can use to help you start tracking the impact of your social media campaigns.
