Social media marketing has long been a very complicated and elusive tactic when it comes to ROI.
In fact, it has become a little bit like the trade show of old. This might sound familiar to you: “We don’t know what we get from it, but we know we have to be there.”
You know you need a LinkedIn page, a Twitter account and a Facebook profile, but what do you do with them? How do they help the business, and what should you be measuring?
Key Numbers For Social Media ROI
Total reach for all of your social sites: This includes the total number of people across all sites who have connected with you and who have requested to be notified when you post fresh content.
Total number of site visitors from social: This is the total number of visitors that stop by your website after finding you on any of the social sites.
Total number of leads generated from people who found your site through social: This is the total number of people who found your site via social, clicked through to it and converted from an anonymous visitor to a lead by filling out a form.
