One of the biggest struggles we’ve seen with professional services firms across multiple industries is how to drive business development and marketing for their firm when they don’t have a dedicated marketing team. In a lot of cases there may be one or two people that have marketing responsibilities in addition to their other duties and therefore don’t have a lot of time or marketing knowledge to help expand their firm’s growth strategically. However, there are several things that firms can do in lieu of having a market department that will not require them to abandon their marketing altogether.
Make a Plan and Develop Your Message
In today’s world of online marketing, there are a variety of activities one can engage in, and when done correctly, can drive business development from marketing efforts. At Hinge, our experience has consistently shown that creating a marketing plan is beneficial in creating business growth and profitability. But where do you start and how do you determine what activities should be incorporated into your marketing plan?…
How to Market Without a Business Development and Marketing Team
