Today, social media marketing is a must in order to stay competitive in the global, digital market. Using social platforms such as Facebook, Twitter, Instagram, and Google Plus, can be a unique challenge for franchise owners who may have more restrictions on their marketing than traditional businesses. There are a few things to consider before jumping in to social media as a franchisee, and it’s vital to understand your unique situation and what you’re able to do.
Marketing in a Regulated Industry
One of the most important things to contemplate is whether or not your company is situated in a regulated industry and how regulated are your social media activities by the franchisor. How tightly aligned is your franchise with your parent franchisor company or industry requirements? Are there restrictions and guidelines already in place regarding social media posting? Explore the options, and don’t be afraid to call your corporate contacts with questions about what is allowed and what isn’t.
Once any corporate obligations are out of the way, marketing your franchise through social media can be an excellent tool to reach your customers and generate sales. Social media has provided businesses with a direct contact to those seeking their goods or services. The interactions are personal and in real-time, which –if carefully monitored –can take your franchise to the next level.
