“It’s dead,” they said. “You have to replace it with this ‘new kid’,” they also said.
But, then the new kid got chaotic and didn’t deliver expected results. And people fell back to the dead entity.
Are you confused as to what I am talking about?
The ‘new kid’ is social media. And the dead entity is email.
If you don’t already know, email is still the most effective tactic for marketers. It’s far from being outdated…
How to Integrate Email Marketing With Your Social Media Efforts
