I read that one of the top fitness trends of 2015 is body weight exercise. Apparently, lots of people have been injured attempting epic feats of fitness and now want to get back to basics.
In the spirit of “back to basics”, I thought I’d discuss how to get B2B buyers to respond to your emails.
According to the 2014 B2B Demand Generation Benchmark report, email is one of the top tactics for attracting a high number of quality leads.
The study also found that in-house email marketing yields one of the lowest cost-per-lead.