Email is one of the most effective forms of marketing. And consumers agree! Based on a report by MarketingCharts.com, “email is not only their preferred brand communication channel, but it also acts as a purchase influencer to more US Millennials than any single paid advertising medium.”
While many emails that land in consumer’s inboxes may be deleted, attitudes towards email are improving. According to a report by Forrester, 42% of US adults delete email advertising without reading it, down from 44% in 2013 and 59% in 2010. However, 44% of email recipients admit they made at least one purchase last year as a result of a commercial newsletter.