Does content still play a major role in increasing website traffic? In a word, yes. But it’s the quality of the content that drives increasing traffic to your site, not the volume.
Also, don’t think of content as only text. Content in the form of videos, pictures, and technology algorithms that help a user find an answer (such as White Pages) are just as valuable drivers of traffic as text content is.
That might seem a bit surprising, considering that we are constantly being told to blog more, write more, build content, refresh content, promote your content, and so on. Not to mention the top results in the search engine results pages (SERPs) seem to bear out the theory that text volume is key.
On average, a Web page that ranks on the first page of Google’s SERPs contains well over 2,000 words. That’s a lot of text content packed into an article…
How to Increase Website Traffic Without Focusing on Text Content Creation
