Ever been curious how other companies have found inbound success? Well, a HUG might be just what you need.
HubSpot User Groups, also known as HUGs, are a great opportunity to network and share ideas with other inbound marketers in your area. Marisa Smith and the crew at The Whole Brain Group in Ann Arbor, MI put on a great HUG. They are encouraging, sometimes comforting, and always inspiring! I continuously leave these HUG meet-ups more informed and ready to conquer challenges.
Most recently, the Ann Arbor HUG helped me transform my content marketing by helping me better understand our ideal customers.
Embracing Personas and Segmentation
I’m a current HubSpot customer and have been since 2011. We orginally thought the best, most efficient way to assist our site visitors was to refer our contacts straight to the dealers that we work with for follow-up.
However, as we’ve seen in numerous reports, the response time for a consumer’s request of information is critical in winning their trust and ultimately their business. So, we faced a bigger challenge: How do we nurture the lead without interfering with the relationship between a dealer and the consumer?
How to HUG Your Way to a Focused Content Marketing Strategy [Customer Story]
