Content marketing is one of the most powerful marketing tools startups can employ. Blogs are powerful drivers of awareness and creators of purchasing intent which ultimately lead to new customers, new employees or other new opportunities. This is doubly true as buyers are educating themselves before contacting sales teams to a far greater extent than ever. Below are the five things I wish I would have known when I first started writing this blog. I hope they are useful for anyone designing or redesigning a content marketing strategy.
Be Very Clear About Your Goal We are all selling something, whether it’s our ideas, ourselves or our company’s products. For a a SaaS company, a blog’s measure of worth is the rate at which it adds email subscribers to its newsletter. In the world of content marketing, emails are the most direct way of translating page views into revenue. Each email address on that list is a lead for the sales team.
Five Things I’ve Learned About Content Marketing Strategy
