I’m sure most of you are familiar with Buffer, the tweet scheduling app that evolved into a social media scheduling app. Now the tool is viewed as a necessity, not only for startups, but for every business which aspires to do great content marketing and build a tribe for itself. With a yearly income of nearly $4 million, Buffer managed to become one of the best platforms to schedule, analyze and create social media strategies on all social media websites including Facebook, Twitter, Google Plus and LinkedIn.
What follows below is the reverse engineering of Buffer’s digital marketing strategy. We’ll try to uncover what strategy they used as a new startup and how they adapted it while growing their company and becoming a necessity for digital marketing agencies around the world…
How to Grow a Startup from $0 to $5 million – Buffers’ Digital Marketing Strategy Exposed
