Obsessing about social media follower counts seems less a case of tracking serious investment and more about vanity. Social media curmudgeons seem to suggest that, anyway, implying that social follower count doesn’t really amount to much.
Yet social media follower counts matter.
It’s not just vanity. It builds your confidence, provides data and direction, and it speaks to how far your content can potentially reach. It’s tied into brand familiarity and, ultimately, getting a return on investment (ROI) for the time and money you’ve invested online…
