Think you can get found online without investing in social media marketing? Think again. Love it or hate it, you gotta play the game. (We suggest you try and love it, but if that’s not in the cards, consider outsourcing your social media management to an agency.)
In today’s increasingly social web climate, sharing is essential to optimizing your post for maximum exposure.
In parts 1 and 2 of our How to Get Found Online series, we described the on-page elementsand content-creation strategies necessary to create a well optimized blog post.
Download our free white paper to get all that info, and more. For Part 3, we’ll discuss a few ways give your blog post legs.
Getting Started With Social Media Marketing
The first step in getting your content out there is to share your post on all your own social networks. The trickier part is getting your readers to engage with you socially.
First, recruit members of your team to share and otherwise interact with your content to increase its reach. This is especially important on networks like Facebook and LinkedIn who use network data to determine what content to serve to its users.
Then enhance that reach by utilizing the following social marketing strategies:
