As a small business, your website should play a significant part in your marketing strategy, as well as in the way people learn about your business. These days, if you don’t have a website, it’s almost as though your business doesn’t exist, so how do you ensure your customers can find you on Google? You can start by implementing a strong SEO strategy, which I’ll walk you through below.
Where to begin?
There are 26 different ways your content can show up on Google—images maps, news, video, social. The list goes on, so a diverse online presence is critical to your business’ ability to get found.
The purpose of SEO is to make your business money; it’s a free channel to drive traffic to your website. Creating content for the right keywords will help your business will appear in search results that your customers use. If you optimize for the wrong keywords you are losing out on valuable customer. Choose your keywords carefully!
Identifying which keywords you should target is a process, but if you like a little creativity and data it can be fun!