Social media can simultaneously be a delight and a nightmare to marketers.
There are so many people and so many choices. However, a crowd is a crowd. It is faceless and nameless. Customers, on the other hand, are the exact opposite. You don’t want to sell to a crowd, you want to sell to a particular set of people who would be interested in your services.
Finding your audience online, among the hundreds of millions logging into their mobile devices from around the world, requires a much greater degree of specification…
