This can be the year that you dominate content marketing.
2015 is a year that has some new challenges, but it’s also a year of incredible opportunity. If you know these challenges, then you’ll be able to successfully overcome them.
Focus on guest blogging.
At the beginning of 2014, Google’s Matt Cutts dropped a bomb on the content marketing community when he announced “the decay and fall of guest blogging for SEO.”
Now, at the beginning of 2015, I hope that marketers will realize a more optimistic truth: Guest blogging is alive and well. Intelligent marketers understood Cutts’s pronouncement, and the subsequent fall of several guest blogging networks, as an attack on spam, not on guest blogging per se.
Guest blogging endures, and it continues to provide high value for the ongoing success of content marketing efforts.
If you can score a single guest post this year, you’ll begin to see the incredible value that I’m referring to.
