11 Reasons Why Your Website Doesn’t Sell

well-designed website organically grows a company’s business and reinforces branding.

A study by Nielsen Norman Group found that users stay on a website for an average of 10 to 20 seconds. Visitors hang around longer only if they find something worthwhile during those initial glances. For a business, every second counts.

Several factors may strip a website of value. Here are 11 problems that affect a site’s presentation alongside fixes to immediately apply to help drive greater user engagement and better traffic.

Related: 14 Amazingly Free Stock Photo Websites

1. Low-quality visuals.

Many have written about the power of visuals in communication. A 1986 study by the University of Minnesota’s Management Information Systems Research Center with 3M support found presentations using visual aids 43 percent more convincing. A website’s potential can be held back by the inclusion of low-quality visuals.

Marketing expert Govind Agarwal recommends having high-quality photos to grab viewers’ attention, increase social shares and even boost overall SEO if pictures are tagged appropriately. Labnol.org offers a list of places for finding free professional images.

11 Reasons Why Your Website Doesn’t Sell

CopyRanger

Rick Duris is CopyRanger.

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